KategorieBewertungsbögen BCM 2019
[1] Customer Magazine B2B – Finanzen / Immobilien / Consulting

[2] Customer Magazine B2B – Transport / Logistik / Automotive

[3] Customer Magazine B2B – Handel / Konsum

[4] Customer Magazine B2B – Industrie / Energie / Chemie / Pharma / Gesundheitswesen

[5] Customer Magazine B2B – Medien / Entertainment / Kultur

[6] Customer Magazine B2B – IT / Telekommunikation / Technologie

[7] Customer Magazine B2C – Finanzen / Versicherungen

[8] Customer Magazine B2C – Automobil

[9] Customer Magazine B2C – Bauen und Wohnen / Energie

[10] Customer Magazine B2C – Medien / Entertainment / Kultur / Telekommunikation

[11] Customer Magazine B2C – Tourismus und Verkehr

[12] Customer Magazine B2C – Gesundheitswesen / Pharma / Chemie

[13] Customer Magazine B2C – Handel / Konsum

[14] Customer Magazine B2C – Non-profit / Verbände / Institutionen

[15] Customer Corporate Books – Industrie

[16] Customer Corporate Books – Dienstleistung / Handel

[17] Customer Corporate Books – Non-profit / Verbände / Institutionen

[18] Customer Specials – Print

[19] Customer Specials – Digital

[20] Customer Salesspecials / VKF / Magaloge

[21] Customer Content Plattformen B2B – Industrie

[22] Customer Content Plattformen B2B – Dienstleistung / Handel

[23] Customer Content Plattformen B2B – Non-profit / Verbände / Institutionen

[24] Customer Content Plattformen B2C – Industrie

[25] Customer Content Plattformen B2C – Dienstleistung / Handel

[26] Customer Content Plattformen B2C – Non-profit / Verbände / Institutionen

[27] Customer Multichannel B2B – Industrie

[28] Customer Multichannel B2B – Dienstleistung / Handel

[29] Customer Multichannel B2B – Non-profit / Verbände / Institutionen

[30] Customer Multichannel B2C – Industrie

[31] Customer Multichannel B2C – Dienstleistung / Handel

[32] Customer Multichannel B2C – Non-profit / Verbände / Institutionen

[33] Customer Bewegtbild Fiction – Serie

[34] Customer Bewegtbild Fiction – Produktfilm

[35] Customer Bewegtbild Fiction – Branded Entertainment / Commercial / Viralspot

[36] Customer Bewegtbild Fiction – Corporate Story

[37] Customer Bewegtbild Non Fiction – Serie

[38] Customer Bewegtbild Non Fiction – How to / DIY

[39] Customer Bewegtbild Non Fiction – Knowledge Transfer

[40] Customer Bewegtbild Non Fiction – Interview / Statement

[41] Customer Bewegtbild Non Fiction – Branded Entertainment

[42] Customer Bewegtbild Non Fiction – Best Practice

[43] Customer Bewegtbild Non Fiction – Corporate Story

[44] Customer Serielle Formate

[45] Customer Social Media

[46] Internal Magazin

[47] Internal Zeitung

[48] Internal Digital – App

[49] Internal Digital – Blog

[50] Internal Digital – Websites / Plattformen / Intranet

[51] Internal Bewegtbild Fiction – Employer Branding intern

[52] Internal Bewegtbild Fiction – Employer Branding extern

[53] Internal Bewegtbild Non Fiction – Employer Branding intern

[54] Internal Bewegtbild Non Fiction – Employer Branding extern

[55] Internal Multichannel

[56] Reporting Geschäftsbericht / Jahresbericht – Industrie

[57] Reporting Geschäftsbericht / Jahresbericht – Dienstleistung / Handel

[58] Reporting Geschäftsbericht / Jahresbericht – Non-profit

[59] Reporting Nachhaltigkeitsbericht / CSR

[60] Reporting Integrated Reporting

[61] Reporting Multichannel

[62] New Tech Content

[63] Content Campaign – B2B

[64] Content Campaign – B2C

[65] Content Campaign – Employer Branding (extern)

[66] Content Strategy

[67] Internationale Kommunikation

[68] Conferences & Events

[69] Nachwuchsarbeit des Jahres

[70] Craft – Reportage

[71] Craft – Cover

[72] Craft – Infografik

[73] Craft – Fotografie / Fotostrecke

[74] Craft – Kamera